Chicken -- Why?  Chicken is relatively low in carbon compared to beef or lamb, because ruminants (cows, sheep and goats) naturally emit methane.  Methane is considered a greenhouse gas and is 23 times more potent than carbon dioxide.  Livestock production, which includes all ruminants, causes 18% of the world’s greenhouse gases.  It also requires high energy inputs to feed these animals until they are grown to maturity.  Overall, the production of red meat is nearly 150% more greenhouse-gas-intensive than chicken or fish.

USA-Origin Ingredients -- Why?  Vegetables and grains grown in North America are generally lower in carbon.  In addition, by sourcing ingredients domestically, there are lower transport emissions.

Minimal Ingredients and Processing -- Why?  Minimally processed foods emit fewer greenhouse gases over the lifecycle of the product.   Highly processed dog food products are more likely to contain ingredients such as gluten, meal and salt that are highly processed themselves.  Processing requires high energy inputs.

Minimal Packaging -- Why?  Production of packaging also requires high energy inputs.  Our packaging is manufactured using 97% less material and 75% less energy than traditional metal cans.